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How do you sell detergent without showing women's clothing?

Print x Outdoor x Activation x Ambient

A locally relevant print and outdoor campaign to demonstrate the unstoppable color of clothes washed in Ariel Color & Style. And, a fresh new way to engage moms about the long-lasting fragrance of Ariel with a touch of Downy… right before heading into the laundry aisle.

Recognised by:

Dubai Lynx - Bronze

Dubai Lynx - Finalists x 3

Lürzer’s Archive - Feature

Campaign Middle East - Cover

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