As Australia’s largest privately owned IT service provider, Interactive could easily describe their world-class technical capability – but it wasn’t enough to achieve their ambitious strategy. Following robust research sessions, we created a deceptively simple purpose the whole business was inspired to get behind: keep technology human. 

With this new 'North Star’ to lead the way, we also produced a short film featuring real employees, refreshed Interactive’s leadership framework, facilitated strategic storytelling sessions, created a new Employer Brand ‘Bring Your +’ and co-partnered with Interactive to design their winning Great Place to Work submission. (Which even claimed the top spot from Canva!)