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How do you rewire a technology company to stand out in a sea of sameness?

Purpose x EVP and Employer Brand x Film x Management Consulting

As Australia’s largest privately owned IT service provider, Interactive could easily describe their world-class technical capability – but it wasn’t enough to achieve their ambitious strategy. Following robust research sessions, we created a deceptively simple purpose the whole business was inspired to get behind: keep technology human. 

With this new 'North Star’ to lead the way, we also produced a short film featuring real employees, refreshed Interactive’s leadership framework, facilitated strategic storytelling sessions, created a new Employer Brand ‘Bring Your +’ and co-partnered with Interactive to design their winning Great Place to Work submission. (Which even claimed the top spot from Canva!)

  • As a decision making tool, ‘keep technology human’ really helped get us through Covid. It’s now something I think about every day.


    + 23% retention rate of top talent to 98%

    Great Place To Work Awards - First Place

    © Bianca de Silva 2024

    All Rights Reserved