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Johnnie Walker

How do you inspire a nation of 53 million to keep walking?

Integrated Creative Campaign

Johnnie Walker’s global brand purpose of inspiring progress had virtually no local relevance in the Philippines. So we launched #KEEPWALKINGPH to seek out new kinds of heroes the public could relate to – and be inspired by. Launched amidst national debate over a new government administration and the proposed burial of former dictator Marcos in the National Heroes Cemetery, the campaign beat all historical benchmarks for the brand within just two weeks.

Awarded by:

Adfest - Finalist 

Kidlat - Finalists x 2 

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