When it comes to local flavours and tastes, the Philippines, Thailand and Malaysia are all very different. The only thing they had in common? A preference for salty over sweet snacks. So to get M&M’s into more hands during screentime snacking moments, we created Mix & Match: A way to encourage trial and build consumption behaviour by literally sharing the campaign spotlight with other favourite local snacks. Produced on next to no budget for local adaptation across the Southeast Asia region, this entirely social campaign featured a mix of content to prove that screentime really is more fun with M&M's.