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How do you connect with a fast-growing world of freelancers?

Digital & Social Campaign x Chatbot

Having just partnered with PayPal to create a global toolkit of key messaging and creative digital assets under the bigger concept ‘Freedom to Freelance’, we now turned our focus to the millions of new and existing freelancers in India and the Philippines. To overcome low awareness and understanding of PayPal’s small business offering beyond basic payment processing in these markets, we created Lance: The chatbot for freelancers. 

Built from data-driven insights sourced from top local (human) freelancers, we coded in everything from a 4-module course to smart money guidance, emotional support and over 120 custom gifs to make Lance a ‘24/7 mentor’ that was relevant, relatable, and fun for freelancers to interact with.

© Bianca de Silva 2024

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