Prezzee needed new values to deliver on its ambitious two-year scale-up strategy. And, as CEO Tony Karp summed it up, “We are competing for talent across the fintech sector, so people who we would be recruiting at Prezzee are also recruiting for Atlassian and Canva and for us to compete in that space, the culture and the values have to be rock solid.” With a foundation built from data-driven insights, the values we created have since become embedded in the company culture as Prezzee continues its incredible growth journey.