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How do you help future-proof a centenarian?

EVP and Employer Brand

At over 100 years old, RACQ is part of Queensland’s DNA. Needing to embrace the future to maintain its market position, we were challenged to create a platform that could maintain RACQ’s family-like relationship with its people – while also driving more commercial behaviours in the organisation to deliver on strategic ambitions. Through ‘You’ve got this. We’ve got you.’ we brought to life RACQ’s position that through good times and bad, what you get out is what you put in. 

This concept of duality was brought to life through an emotive film

concept, careers website, leadership toolkit, referral program and

internal engagement platforms. We also ran a tone of voice

workshop for RACQ people leaders to bring the language of the

new RACQ into the vernacular of the business.

© Bianca de Silva 2024

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