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Rhino Rescue Project

How do you prove to the newly rich that rhino horn isn’t a status symbol?

Integrated Creative Campaign x Direct x PR

Vietnam. The world’s number one rhino horn consumer. Unprecedented demand was leaving rhinos dying in agony and on the verge of total extinction. Our controversial collaboration aimed to kill the trade itself by turning rhino horn from a ‘priceless’ status symbol – into worthless poison. Led by media education, our objective was not to produce another advertising conservation campaign but create impactful social change via a national health warning.

Awarded by:

APAC Effies - Gold (GoodWorks, Non Profit)
Cannes Lions - Silver (Direct)
Cannes Lions - Bronze (PR) 

© Bianca de Silva 2024

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