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TFE Hotels

How do you galvanise a global hotel group?

Purpose x Values x EVP x Employer Brand

As a fast-growing challenger group within the competitive hospitality market, TFE Hotels needed to secure its position to better attract talent, guests and lucrative investor deals. And with ambitious plans to expand its portfolio of 6 brands, almost one hundred hotels and thousands of team members – our research-backed solutions also had to set TFE Hotels up for long-term success.

With ‘Find more’, we built a global platform to recruit and retain some of the best hospitality people in the business. (And when COVID-19 hit just two months after launch, we helped TFE Hotels to use its new framework to find even more during the tough times.) Most recently, we developed a Purpose and set of shared Values to strategically guide the Group into a brighter future.

© Bianca de Silva 2024

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