WesTrac

How do you show hardworking Aussies what they’re really made of?

EVP and Employer Brand

Needing more than an attraction campaign to recruit the brightest new talent into the business and reinvigorate existing employees, WesTrac also needed a platform with longevity to support its future strategies. We created Made for More: A data-driven creative platform with the idea of potential at its heart. Built from the insight that a career with WesTrac is so much more than pure construction, and that WesTrac people are capable of so much more than they might first think.