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XR Rebellion

How do you bring a local flavour to an established global voice?

Tone of Voice

Extinction Rebellion is a global organisation using non-violent direct action and civil disobedience to persuade governments to act justly on the climate and ecological emergency. With a different strategy for each market, the task was to create a tone of voice that could consistently be applied by diverse stakeholders across Australia – underpinned by the idea that there’s a place in XR Aus for everyone who cares about the climate emergency.

© Bianca de Silva 2024

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